Austin Music Awards

SXSW music conference is formed

In July 1986, the organizers of the New York City music festival New Music Seminar contacted Roland Swenson, a staffer at the Austin Chronicle, about organizing an extension of that festival into Austin, but the plans did not follow through.


Swenson decided to instead co-organize a local music festival, with the help of editor and co-founder of the Austin Chronicle, Louis Black, publisher/co-founder Nick Barbaro, and Louis Meyers, a booking agent and musician.

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